Monopoly in this modern society in general is not on the table the dog, someone eating something delicious, but not justifiably speak up. But everything has an exception, monopoly here we are not so shy, but in the conduct of the public, such as PetroChina, Sinopec, another example, China Unicom, mobile, not only dominated, but also to say since it is Even if the two companies compete in the Chinese economic principles - the boss is always a bar behind.

Large areas of this is related to people's livelihood, as small as a subway for sale in newspapers and magazines, monopolies are ubiquitous. Recently, the Beijing subway is only a report called "Beijing Daily Messenger" newspaper, the newspaper is sent free of charge. Reason for this thing of course lead to public concern about the meaning of saying this is a form of monopoly. However, given the extensive and profound Chinese culture, people do not call it monopoly, but called the order, and the subway operating company spokesman Jia Peng said that this decision comply with the latest amendments to the "Beijing Railway Safety Operation and Management Regulations" relevant provisions of the challenged some of the media coverage is one-sided.

This rule is to be consistent with it? "For two years, issued a letter reportedly never entered into the site, also has to comply with timing, location requirements, without any security incidents, also did not cause the release of the process stream passing crowd. In the way of distribution, distribution team, time and place with sales of newspapers within the site are fundamentally different. "

First, we should see that this is a subway operating company for the distribution of newspapers, where they speak, which means that very clear. Newspaper and magazine itself is the media, hold quite right to speak, how to use a user unit for enumerate gracefully Well. This is probably be trying to take others, the emperor is not urgent best illustrates the rapid eunuchs.

Second, Beijing's subway line first opened on the 1st set, there newsstand, and in the subway station in what has not resulted in a small newsstand on the security threat, it touches on convenience greatly. If you worry about this problem, can set up kiosks in the right place, the distribution of free newspapers than the problems brought to big to go there?

Third, if you can comply with the provisions of the letter reported, it must be an open requirement is that you use a similar provision to require that all entrants. If other newspapers said, we can observe the same regulations, why can not? Metro is the operator of the property rights of course, but after all, an open public transport system, if certain criteria are only a pretext for the exclusion of other competitors, to do is say is, why bother to prove out the provisions of the so-called?

So, speaking this is not one-sided media coverage, but a trip under the guise of rules of the mouth of the monopoly of the real move. Circulation of newspapers see circulation when large enough to prove that it also covers enough people, naturally occurring advertising value. Monopoly is the most important features of products so that consumers have no choice but to face the newspaper reader is free of charge, but through this exclusive monopoly after the kidnapping is still equal to the attention of the readers have no choice, then this is bargaining chip to get the advertising interests.

Talking about this really clever, I worked in a few years ago, when venture capital firm, has been involved with the party on the subway operator MTR free distribution of media negotiations, was only today that do a similar "letter reported that" the free newspapers, placed there to give everyone their own access. The process was very difficult negotiations, but was not thought to use the subway operating conditions of the company's monopoly on competitors shut out, in all the budget will certainly be a conservative lot, the results because there is not enough return, and the actual operations of the company this relations are not in place and were suspended.

Unexpectedly, after a few years, a company deeply involved in the background of cultural industries, also thought of such a business model. In fact, this is not surprising that in almost all countries of the subway will have such a business model there, after all, this is a good publicity platform. But also because the interests of the distribution of the end of this project ran aground. It was reported that the biggest contradiction is how the problem together. Beijing subway kiosks in various newspapers in the year is the pain, do not enter is a sign issue is not in place, will have to endure after entering all the unreasonable demands.

The recent events have shown that both major aspects of monopoly or limited to activities on the ground floor of this monopoly, has more expansion, more superficial, but also have entered the points from the set rules of fat. Generally we can draw a conclusion: "the letter reported that" in such transactions under the framework of the structure which is bound to have some of the transmission of the disease exists, is not stock is the high profit share return.

Monopoly power has two characteristics: one is the infinite expansion attempts; one is the best interests of the impulse to grab two complement each other, each other. We will find, at least here, there is no appropriate way to restrict or stop this impulse and action, can only look at the monopoly power of large and small, continue to kidnap the market, stepping on the invisible hand is always visible feet. Some scholars said: Monopoly is not scary, not even rely on monopoly power terrible, terrible terrible on the challenges and changes that nowhere in the state on. This is probably the man who "Economic Journal," to do an endorsement of the subway operating company who conveyed the message bar.